BMT 017 | Generative AI: A new frontier in marketing innovation (Part 2)
Update: 2023-04-19
Description
This week on Big Martech, the second installation of our podcast series on generative AI, we’re taking a deep dive into generative software and how it could influence marketing technology.
Scott and Juan talk about chat as a better interface for software development, the evolution of language for coding, how AI will help improve no-code development, ways existing Martech could be made more powerful by utilizing AI, and more.
[01:04 ] Overview of Generative Software
[02:56 ] Capabilities and Opportunities
[05:48 ] Our Relationship with Software
[10:04 ] Challenges AI Could Overcome
[15:28 ] Generative AI Integration With Existing Software
[20:41 ] Risks On The Horizon
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
